The Growing Appeal Of Spanish-Language Radio
For more than 40 years, 96.3 FM WQXR was known as New York City’s home for classical music. Owned by the New York Times, the station had a powerful signal, reaching listeners from the city to the...
View ArticleThe Power of Radio in the Hispanic Market
Spanish-language radio is an essential tool for connecting with the Hispanic market (see our previous blog post). It’s listened to by both English and Spanish-preferring Hispanics, and Arbitron reports...
View ArticleConcerns Of Undercounting Stir Controversy Over New Ratings System
There’s been a great deal of controversy in the radio industry over Arbitron’s new ratings system, the Portable People Meter (PPM). The PPM is meant to give a more accurate measurement of radio...
View ArticleMonitoring Radio Placements for Public Relations – AQH vs. Cume
Those of us in public relations can all agree that an important issue in our industry is accurate evaluation of the ROI we deliver to clients. One area that has proven challenging for some is...
View ArticleA Cultural Icon: The Importance of Radio for Hispanics
Written by Felipe Korzenny, PH.D. (originally posted on his blog) This is a revised version of the following article written by Dr. Korzenny that was recently published by Radio Ink. Radio is part of...
View ArticleWe Will Produce Your Next ANR for Free!
To help you get your 2012 Hispanic outreach off to a great start, we are offering to produce your next audio news release (ANR) for FREE!Yes, we will write the script, voice it over and producer the...
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